The company 'New Balance' Around 22 years in providing excellence in footwear, the New Balance range of affordable sneaker shoes with their innovative designs and creative styles are nothing less than a great British success story. The New Balance Running Shoe looks as though it’s going to be around for many more years to come too.
Their UK factory handcrafts almost all New Balance running shoes and heritage classics, and has recently introduced the technology to begin manufacturing styles from the popular cross training fitness range. Always innovative and constantly creative, it's little surprise why the new balance running shoe is growing from strength to strength.
When first launched, the original New Balance running shoe was designed specifically with athletic man in mind. Happily, today’s range of New Balance running shoes have styles and designs for both men and women. With each new launch they just keep getting hipper, sportier, more comfy, and more practical with each new line.
In today’s fiercely competitive footwear market, a running shoe does not become a brand name just because it’s there, and it looks good. The brand has to prove itself persistently with things like stability and foot support, good cushioning and motion control. The weight of the shoes also plays big part, needing to be lightweight yet durable. New Balance running shoes have a worthy reputation because they pass all the tests above.
Cushioned shoes: If you're anything like me and have high foot arches and don't over- *pronate when you run, then cushioned shoes are the most suitable choice for you.
Stability shoes: These types offer mild to moderate support to runners who slightly over-pronate and are looking for shoes that provide both cushioning and durability. Therefore, Stability shoes are for those runners with normal foot arches and who don't have any major problems with motion control.
Motion control shoes: These types of footwear are the most supportive and rigid shoes available, with heavy-duty stability and control features. New Balance has designed these for people with low arches and over-pronators. These running shoes are suitable for heavier runners who need robustness in a shoe.
Racing/Lightweight shoes: Not surprisingly, The New Balance lightweight trainers are designed for faster-paced training and racing. They are far more responsive than your standard trainers. Racing shoes are extremely lightweight with hardly any cushioning/stability features and are designed for light, fast runners.
Off-road shoes: As the name suggests, these New Balance running shoes are for off road such as trail or fell running. They are designed specifically to protect you when running on different terrains by offering increased traction and durability features.
* Pronate means to turn or rotate (the foot) so that the inner edge of the sole bears the body's weight, and many runners/joggers will find that they overdo this motion and this is why wearing the right trainers is so important as they will help to help prevent this. The New Balance Running Shoe takes this seriously in the design and manufacture of their running shoes.
| Why Purchase New Balance Running Shoes in 2012?
Obviously not all footwear is the same. Apart from price and styles, there is quality, comfort and support to consider. Some shoe brands inevitably rise above the rivals and go on to become stable, recognisable household names, and have a dedicated following or fans. New Balance Running shoes are once such brand which has excelled in excellence in both shoe technology and innovation. Although you can visually see the quality, it is not until you put New Balance shoes onto your feet that you really get to appreciate the product. What's more, they are very affordable, and that has to be good news for consumers. New Balance has also been around for over 2 decades, and when it comes to choosing footwear, that's very reassuring to know.